Sime Motors has consolidated its pre-owned car businesses* in Singapore under a refreshed brand, Auto Selection.
The move aims to build on the strengths of Performance Premium Selection Limited (PPSL) and Sime Darby Auto Selection (SDAS), to bring about a better pre-owned car dealership that delivers more value, greater assurance and better ownership experience for its customers. Auto Selection will be a one-stop destination for the widest selection of certified pre-owned BMWs and high-quality multi-brand used cars in Singapore.
Jeffrey Gan, Managing Director, Southeast Asia, Sime, said: “Auto Selection is more than a refreshed brand; it represents a strategic consolidation that enhances customer convenience, expands choice and ensures consistent quality. At the same time, it reinforces Sime’s growing presence across the retail automotive value chain in the region, from new to pre-owned vehicles.”
Access to more privileges
In Singapore, pre-owned vehicles are an essential part of the automotive landscape. By directly retailing traded-in cars, Auto Selection can offer car owners more competitive trade-in values, a key consideration in their buying decision.
Performance Motors Limited (PML), another Sime Motors company and an authorised dealer for BMW in Singapore, also noted the opportunity to convert pre-owned car buyers into potential BMW owners.
Lawrence Tan, Managing Director, PML, highlighted: “Our pre-owned business is an important touchpoint for customers entering the world of premium automotive ownership. This refreshed identity of Auto Selection gives PML an opportunity to extend our many customer experience initiatives and service innovations to pre-owned BMW owners as well. It reflects PML’s commitment to provide even greater value, variety and assurance, no matter where you are in your car ownership journey.”
In line with this, PML has introduced a new “All Access to Joy” programme. It will extend its customer engagement activities and service innovations to include Auto Selection’s pre-owned BMW owners. That means they will also enjoy access to exclusive BMW events, BMW Service Inclusive packages and other privileges that PML has been offering to its new and existing BMW owners.
Greater peace of mind
Auto Selection will continue to build on the strong foundations of PPSL and SDAS.
Christopher Chin, Managing Director, Auto Selection and FASST Leasing, noted: “The strength of our pre-owned car business is in the trust we have earned from customers over the years. Auto Selection brings together everything our customers have come to love, and more. Whether you are looking for a Certified Pre-owned BMW or a reliable used car of another make, Auto Selection will be your trusted partner and convenient one stop destination for pre-owned cars, backed by one of the most established and respected automotive groups in the Asia Pacific.”
Auto Selection will take on the mantle as Singapore’s only authorised certified pre-owned BMW dealership under its global BMW Premium Selection programme. Certified Pre-owned BMW cars are less than five years old, with a mileage under 120,000km, and have undergone strict vehicle inspection with approved service history. It will also offer customers the widest range of pre-owned BMW cars in the Singapore market. With a strong team of Certified Sales Consultants providing end-to-end guidance, buyers will get added peace of mind.
It will also offer accessible and affordable pre-owned vehicles from multiple car brands. Recognising the concerns that customers may have towards pre-owned cars, Auto Selection ensures that its certified vehicles have passed stringent levels of pre-sale inspection and come with extended warranties.
Raising the assurance level, all Auto Selection’s pre-owned cars, including non-BMW Premium Selection and non-BMW retail cars, will come with a one-year extended warranty.
Its customers will also continue to benefit from a wide range of trusted services including test drives, finance and insurance, vehicle delivery and after-sales support. As part of its push into digitalisation, customers can conveniently request a trade-in valuation online.
Auto Selection showrooms in Singapore are located at 1 Ubi Road 4, Singapore 408607, and 280 Kampong Arang Road, Singapore 438180.
